Jason Koebler at 404 Media:
AI is a tool (sorry!) that people who are bad at their jobs will use badly and that people who are good at their jobs will maybe, possibly find some uses for. People who are terrible at their jobs (many executives), will tell their employees that they “need” to use AI, that their jobs depend on it, that they must become more productive, and that becoming an AI-first company is the strategy that will save them from the old failed strategy, which itself was the new strategy after other failed business models.
and
But the people doing this well are doing so in a way where they are catching and fixing AI hallucinations, because the stakes for fucking up are so incredibly high. <…> I have little interest in policing other people’s writing processes so long as they are not publishing AI fever dreams or plagiarizing, and there are writers I respect who say they have their little chats with ChatGPT to help them organize their thoughts before they do a draft or who have vibecoded their own productivity tools or data analysis tools. But again, that’s not a business model. It’s a tool that has enabled some reporters to do their jobs, and, using their expertise, they have produced good and valuable work.
and
There is no reason for an individual journalist or an individual media company to make the fast food of the internet. It’s already being made, by spammers and the AI companies themselves. It is impossible to make it cheaper or better than them, because it is what they exist to do. The actual pivot that is needed is one to humanity. Media companies need to let their journalists be human. And they need to prove why they’re worth reading with every article they do.